Reclaiming design

Todays design limitations

Our design heritage is rooted in Nordic craftsmanship and the golden ages of Nordic designers. But we have lost too much to the heavy influence of the negative sides from Bauhaus dogmatism of less is more and the aesthetics of cost cutting production friendly industrial processes. Cost focus has been driving details and design details to an absolut minimum, while completely eliminating richness in tactile, visual and emotional dimensions. The imbalanced Bauhaus has simply extended too much leading to sheer tedium products unable to meet the criteria for being called well-designed, they lack the ability to evoke emotions or inspire us. Even today's designers are hesitant to use colors.

Design dissenters

We have not been the only ones to challenge or add to Bauhaus' weathered principles. Memphis briefly emerged in the 1980s, bringing postmodernism to design and architecture. And e.g. Alessi, the Italian design brand, has maintained their playful design and products with distinct personalities since the 1990s. Designers today revamp previously utilized goods, emphasizing recycled materials and reducing carbon footprints through skilled craftsmanship or existing production sites.

Reclaiming design

Fresh choices are now available, eco-friendly alternatives for designers, providing access to previously lost design options and elements. We aim to participate in this fresh endeavor by utilizing recycled and biodegradable materials, while also exploring innovative possibilities in near small-scale manufacturing, which provide enhanced creative freedom in shaping silhouettes, texture and elements both on makro and mikro levels, patterns, colors and hues. Our local production is achieved through additive 3D-printing on demand. Despite not being the most business-savvy choice, it enables designers to employ far better methods to enhance designs. We adhere to a strict doctrine of reducing waste, overproduction, and unnecessary global transportation.